Affiliate Program
We run an affiliate programme designed for publishers, streamers, content creators and marketing partners who want to monetise traffic to online casino and sportsbook products. We work with partners across channels and verticals and focus on practical, transparent cooperation — from the first sign-up to ongoing campaign support. If you refer active players, we make it straightforward to track results and receive partner payouts.
Programme purpose
Our partner programme exists to connect promotional partners with a full casino and sports offering. The aim is simple - provide affiliates with a reliable way to monetise player traffic while maintaining clear rules, straightforward reporting and predictable working processes. We welcome partners with sports, casino or mixed audiences and adapt to different promotional approaches.
Partnership benefits
We offer partners practical tools and commercial benefits that support growth and retention:
- Flexible commercial models tailored to different partner types and traffic profiles
- A creative asset library to support landing pages, streams and campaigns
- Marketing creatives and tracking links that are easy to integrate
- Regular updates about product launches, featured games and seasonal campaigns
- Performance insights to help optimise conversions and player value
Commercial structure
Our commission approach is commercially sensible and flexible. We provide options that suit revenue-share, hybrid and performance-driven partnerships without locking partners into rigid terms. Specific rates and payout terms are discussed during onboarding so we can match the model to your traffic and business goals.
Tracking and reporting
Accurate tracking is essential. We supply partners with a partner dashboard that shows registrations, real-money activity and earnings. Reporting is updated frequently so you can view conversions and player behaviour, export data for reconciliation and spot trends for optimisation. We aim for transparent, verifiable metrics that make it easy to manage campaigns.
Marketing tools and support
Partners get access to a suite of promotional assets and guidelines:
- Banners, landing pages and deep links for casino and sportsbook funnels
- Creative packs optimised for desktop, mobile and stream overlays
- Localisable content that helps adapt campaigns to different audiences
- Best-practice tips on conversion optimisation and player retention
For initial setup and technical integration we provide onboarding material and step-by-step guides to get tracking working quickly.
Long-term cooperation
We prefer to build ongoing partnerships based on mutual performance and clear communication. Regular reviews, seasonal planning and flexible commercial adjustments are part of how we work with established partners. If you scale, we can discuss tailored terms that reflect your volume and value.
Start a conversation
To enquire about the programme or request partner terms, contact our affiliate team at [email protected] or sign up through the partner portal. We’ll review your application and follow up with available models and materials.